Video Streaming Software Market Growth, Opportunities Business Scenario, Share, Growth Size, Scope, Key Segments and Forecast to 2028

Video Streaming Software Market Growth, Opportunities Business Scenario, Share, Growth Size, Scope, Key Segments and Forecast to 2028

May 18
18:55 2023
Video Streaming Software Market Growth, Opportunities Business Scenario, Share, Growth Size, Scope, Key Segments and Forecast to 2028
IBM (US), Kaltura (US), Brightcove, (US), Agile Content (Spain), Haivision (US), Vimeo (US), Panopto (US), VBrick (US), Edgio (US), Akamai (US), Sonic Foundry (US), and Qumu(US).
Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region – Global Forecast to 2028

The Video Streaming Software market size is expected to grow from USD 11.0 billion in 2023 to USD 25.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 18.3% during the forecast period. The video streaming software enables enterprises to create, store, manage, monitor, and share video content across their systems for internal communication purposes or to present the information externally to a live audience. It even enables customers to select and watch content with the help of different delivery channels and streaming types such as on-demand or live stream videos.These channels include Pay-Television (TV), Internet Protocol TV (IPTV), and Over-The-Top (OTT) services. The video streaming software offers solutions, such as on-demand or live streaming, video delivery, transcoding & processing, video management, distribution, video analytics, and security, to help reduce the upfront investment and ongoing maintenance costs.

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Over-The-Top (OTT) to capture a large market share during the forecast period

The video streaming software market, by delivery channel, include es Pay-TV, Internet Protocol TV (IPTV), and Over-The-Top (OTT). The Over-The-Top (OTT) is projected to lead the market as have become increasingly popular in recent years, as more consumers turn to streaming services for their entertainment needs. The growth of OTT has led to a shift in the media landscape, with traditional broadcasters and cable providers struggling to keep up with the demands of viewers who want to access content on their own terms. OTT services are accessed through a wide range of devices, including smart TVs, smartphones, tablets, and gaming consoles, making it a flexible and convenient way for viewers to access content. Examples of popular OTT services include Netflix, Hulu, Amazon Prime Video, Disney+, and YouTube. One of the key advantages of OTT delivery channels is that they allow content providers to reach a global audience without the need for costly infrastructure, such as satellite or cable networks. This has led to a proliferation of niche content providers and increased competition in the media landscape.

Subscription-based monetization model to capture a large market share during forecast period

The video streaming software market has been segmented on the basis of monetization model into subscription-based, advertising-based, and transaction-based. A monetization model is a business strategy that outlines how a company will generate revenue from its products or services. It describes the specific ways in which a company plans to make money, and often includes details about pricing, distribution channels, and target markets. The Subscription-based is projected to lead the market as this model provides businesses with a direct line of revenue from consumers without having to consult or sell to advertisers. Subscription pricing strategies can be made according to functionality, discounted to motivate bulk purchases, metered according to usage levels, or optimized to reward loyalty. A subscription-based monetization model in video streaming involves charging users a recurring fee for access to a platform’s content. The subscription fee is typically charged on a monthly or yearly basis and gives users unlimited access to the platform’s content library. Users can stream videos, movies, TV shows, and other types of content on-demand without any additional fees. The subscription-based model provides a predictable source of revenue for video streaming services and encourages them to invest in creating high-quality content to attract and retain subscribers.

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Major vendors in this market are based in North America and Asia Pacific. IBM (US), Kaltura (US), Brightcove, (US), Agile Content (Spain), Haivision (US), Vimeo (US), Panopto (US), VBrick (US), Edgio (US),  Akamai (US), Sonic Foundry (US),  Qumu(US) are among a few leading players operating in the video streaming software market. These vendors can concentrate on forming fresh connections and partnerships. It will allow the business to increase its market share. These vendors benefit financially from opportunities to acquire significant high-tech companies. R&D expenditure has been consistently increasing due to their focus on high-growth and high-value opportunities in the form of innovations and cutting-edge technologies. These vendors have invested heavily in CAPEX to acquire more companies to strengthen their existing cognitive, cloud, and security capabilities.


IBM has a wide range of solution offerings in the video streaming software market. These solutions can handle all major business challenges with limited operational challenges. The company aims to expand its customer base through product portfolio expansion and enhancements. For instance, in January 2023, IBM Watson Media announced a new event registration feature added to IBM enterprise video streaming. These virtual event enhancements for registration form logic and improved editing make it easier and more efficient for users to manage their digital events. The company offers a low bandwidth option for an on-demand and live-streaming platform that can further broaden accessibility to content. It also offers multiple CDNs for improving global reach and scalability. The company has a presence in North America, Latin America, Europe, the Middle East, and Asia Pacific. The company heavily invests in R&D activities to offer innovative products and services. Its strategies focus on hybrid cloud and AI technology to propel growth across business segments. The company also focuses on collaborations and partnerships to expand its product reach in the global market. For instance, the company announced the acquisition of Bluetab Solutions Group to extend its data and hybrid cloud consulting services portfolio. Bluetab will become a strategic part of IBM’s data services consulting practice to advance its hybrid cloud and AI strategy further.


Kaltura is a prominent player in the video streaming software market. It focuses on inorganic growth strategies, such as partnerships, collaborations, and acquisitions. For instance, in December 2021, Kaltura announced today that Astro, Malaysia’s leading content and entertainment company, has chosen its Kaltura TV Platform to power sooka, its new streaming service targeted at millennials. Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS). Also, in January 2020, Brand3D partnered with Kaltura to enhance customer experience by adding 3D content, thus enabling enterprises and higher education institutions to introduce 3D effects during recording, editing, or after the production of a video with a 3D overlay. The company has a strong product portfolio with a wide range of product offerings. It provides video delivery for devices, such as mobile devices, laptops, and setup boxes. The platform offers a variety of features, such as real-time analytics, transcoding, DVR, and ad-stitching from any device. The company has a strong geographic presence with offices in North America, Europe, Latin America, and the Asia Pacific region.

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