How Adventure Global Talent became India’s only independent international music label

May 07 03:18 2021
How Adventure Global Talent became India’s only independent international music label
This young Mumbai-based live music company strikes all the right notes when it comes to popularizing international music in India and the sub-continent.

With its debut event, Adventure Global Talent exploded on the live music space in India’s IT capital Bengaluru in 2010 by introducing the Euro pop band Akcent from Romania to a packed house. The gig was the talk of the town and the fledgling company made the headlines in the local social circles for taking that leap of faith in promoting fresh new artists in its first ever event. Both, Akshat Mudbidri, the company’s director, and Adrian Sina of Akcent have that enviable bond going strong till today, speaking volumes of Akshat’s professional business ethics and keen understanding of the audience’s eclectic taste for trending global music.

Since then Adventure Global Talent has notched up a stellar repertoire representing a bevy of international celebrities for all their live music businesses in India and abroad. Along with Akcent they include Edward Maya, Deepside Deejays, DJ Miki Love, Omar Borkan Al Gala, Master D, The Bilz & Kashif, and several exceptional artists. When he’s not travelling with his artists or researching music, Akshat, a trained percussionist with an ear for rhythm, plays the tabla with childlike glee while jamming with his musician friends.

Believing in scaling up in the business of music, the youthful enterprise has signed up as a licensing, distribution, and music marketing agency currently in syndication with some of Europe’s top labels which include Akcent Music, CAT Music, CAT Music Spain, Roton Music, Soundfeed App, Nocturne Records, November Records, Thrace Music, and Universal Music Group Romania. The demographic territories Adventure Global Talent handles for the licensing extend from India to Bangladesh, Bhutan, Maldives, Mauritius, Nepal, Oman, Pakistan, Qatar, Sri Lanka, and the U.A.E.

With expansion its credo, Adventure Global Talent has forayed into Latin America’s music space with its partnerships with YAO Company S.A. (Telehit Mexico) and Top Level Management for liaisoning noteworthy music collaborations between Latin-Romanian and Latin-Indian artists.

Back home, the company has inked a deal with MS Music & Sound, a record label owned by India’s top Hindi film (Bollywood) and Punjabi music producer Mika Singh, to spearhead international music collaborations, special projects, and semi exclusive live business.

A trademark-registered Music, Media, and Entertainment agency, Adventure Global Talent has more than 70 tracks in its catalogue as a licensee in India and nearby territories, making them India’s ONLY independent music and entertainment agency to procure licensing, distribution, and music marketing rights for international music content in the Indian sub continent.

In an app-happy world, India’s youthful music marketing enterprise decided to explore new ground to become one of the first marketing strategists for short video app Chingari. Adventure Global Talent onboarded international music label Thrace Music for catalogue sharing on the platform, where users can make videos using playback tracks from the label’s library, legally.

The company is on a massive collaborative trajectory where it will collaborate with major media and corporate brands worldwide to create exclusive content, ink deals for content IPs, etc.

Adventure Global Talent is headed by Akshat Mudbidri as Director, Tamanna Singh as the Business Head, Aditya Kulshrestha as the Operations Head, and Rohit Shenoy as the Head of Live Business.

Shortly, Adventure Global Talent will venture into the retail space partnering with BioAS, a cosmetics brand owned by Adrian Sina, as their official and exclusive distributor for all their products in the Indian sub continent. After all, nothing Ad-ventured, nothing gained!

Media Contact
Company Name: Adventure Global Talent
Contact Person: Akshat Mudbidri
Email: Send Email
Phone: +91 98808 98125
Address:A 802, Rajgruh CHS, 20th Road, Khar (West)
City: Mumbai – 400052
State: Maharashtra
Country: India